Lux The Beauty Soap Case Study

Lux is marketed primarily in Brazil India Thailand and South Africa4 Developed.

Lux the beauty soap case study. In 1925 the brand was extended to the toilet soap category. This research aims to unpack the ways in which Instagram is utilised by LUX soap. The new Lux with the sunscreen formula is targeted towards a different market segment as compared previously to previous Lux.

The ranges of products that fall under the brand Lux include beauty soaps shower gels hair shampoos and conditioner and other bath additives. It was positioned as a beauty soap in India and HUL has since used successful film actors of the timesuch as Leela Chitnis Madhubala Hema Malini and Kareena Kapoorto endorse the product. Watch the case study by Wunderman Thompson here whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0 Hindustan Unilevers soap brand Lux has unveiled a campaign that alerts women to the importance of breast examination with a simple product idea.

Research revealed that a staggering 75 of Indian women shy away from self-examination. From its inception Lux has been the leading beauty soap brand in the Sri Lankan toilet soap market. This study is on attempt to analyze the problems faced by the consumer of the product.

There was a lot of support internally at Unilever it struck a chord It. Lux occupies a large market share in the Pakistani soap market as well as the international arena. Luxderived from the word luxury was launched in 1899 as a laundry soap in the UK.

Unauthorized copying or distributing is a violation of copyright law. Lux started as Sunlight Flakes laundry soap in 1899. In 2005 Lux introduced a new range.

Lux was launched in 1925 it became the first mass market toilet soap in the world. This research investigates the ways in which Unilevers LUX soap has repositioned their brand away from their historical association with beauty pageants. Lux was first introduced as a toilet soap in 1925.